Dunkin’ Donuts is an international doughnut and coffee retailer founded in 1950 by William Rosenberg in Quincy, Massachusetts; it is now headquartered in Canton. While the company originally focused on doughnuts and other baked goods, over half of its business today is in coffee sales, making it more of a competitor to Starbucks than to more traditional competitors such as Krispy Kreme.
The company has opened more than 10,000 locations in 32 countries worldwide , which include more than 6,700 Dunkin’ Donuts locations throughout the United States and more than 3000 international locations. This figure compares with the 17,009 stores of coffee chain Starbucks, whose baked goods are usually prepared out of shop. Nearly all of Dunkin’ Donuts locations are franchisee owned and operated. Only 75 franchisees exist west of the Mississippi River, mostly in Arizona, Nevada, New Mexico, and Texas. Within their Northeast home base, however, Dunkin’ Donuts is particularly dominant and can be found in many gas stations, supermarkets, mall and airport food courts, and Walmart stores across the region.
Dunkin’ Donuts, along with Baskin-Robbins, is co-owned by Dunkin’ Brands Inc. (previously known as Allied Domecq Quick Service Restaurants, when it was a part of Allied Domecq). Dunkin’ Brands used to own the Togo’s chain, but sold this in late 2007 to a private equity firm. Dunkin’ Brands was owned by French beverage company Pernod Ricard S.A. after it purchased Allied Domecq. They reached an agreement in December 2005 to sell the brand to a consortium of three private-equity firms, Bain Capital Partners, the Carlyle Group and Thomas H. Lee Partners.
In the United States, Dunkin’ Donuts is sometimes paired with Baskin-Robbins ice cream shops. While such locations usually have two counters set up for each chain (much like the Wendy’s/Tim Hortons co-branded locations), depending on business that day, both products can be bought at the same counter (usually the Dunkin’ counter), much like the Yum! Brands stores.
The company’s largest competitors include Krispy Kreme donuts and Starbucks, as well as small locally owned donut shops. In Canada and parts of the northern United States, Tim Hortons is a major competitor. In Colombia Donut Factory had been its local rival, although Dunkin’ still is preferred and has encouraged this desire by adapting their donut selection to local tastes. Mister Donut had been its largest competitor in the United States before the company was bought by Dunkin’ Donuts’ parent company. The Mister Donut stores were rebranded as Dunkin’ Donuts. Dunkin still controls the trademark rights to the Mister Donut trademark through various new and amended older trademark registrations with the USPTO.
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– Contributed by Oogle.