MacDonald’s US sales falter but Asia increases rapidly, a change of President

McDonald’s Corp. (MCD), the world’s largest restaurant company by sales, replaced the president of its U.S. division amid falling same-store sales.

Jan Fields, once considered a potential chief executive, is leaving after spending 35 of her 57 years at McDonald’s. Jeff Stratton, 57, now global chief restaurant officer, takes responsibility for the division’s 14,000 locations from Fields on Dec. 1, the Oak Brook, Illinois-based company said today in a statement.

Jeff Stratton, global chief restaurant Officer of McDonald’s Corp. will succeed Jan Fields as president of McDonald’s USA, effective Dec. 1. Source: McDonald’s Corp. via BloombergFields’s abrupt departure comes as McDonald’s struggles in its home market, which generates almost a third of global revenue. Last month sales at U.S. restaurants sank 2.2 percent, driving the first monthly worldwide sales drop in nine years. Fields has tried to attract more diners as rivals step up promotions and introduce new menu items. McDonald’s hasn’t had a big hit since McCafe smoothies and frappes debuted in 2010.

Fields’s departure may be linked to Don Thompson’s ascension as CEO in July, said John Gordon, the principal at restaurant adviser Pacific Management Consulting Group inSan Diego. “For a company as inbred as McDonald’s, the changeover of CEOs is a big deal.”

Given Thompson’s engineering background, he may be more involved in the details, he said. Jim Skinner, the previous McDonald’s CEO, “may have been a little more hands off.”

Burger King

As McDonald’s faltered, Burger King Worldwide Inc. (BKW)stepped up its game by selling its own versions of McDonald’s favorites — smoothies, salads, snack wraps and soft-serve ice cream. The Miami-based chain has even introduced gingerbread flavored shakes and sundaes for the holidays.Yum! Brands Inc. (YUM)’s Taco Bell restaurant has recently started selling Doritos Locos tacos and more expensive items under its Cantina Bell line, which are expected to help 2013 same-stores sales, Chief Financial Officer Pat Grismer said in October.

“McDonald’s is in a little bit of a new product lull,” Gordon said. “Everybody is kind of nipping at their heels.”

Fields was promoted to president of the U.S. division from operations chief in January 2010. During her tenure she called for improved food and product safety, posted calorie counts on menu boards, revamped Happy Meals for kids and tested healthier items, such as egg-white breakfast sandwiches. McDonald’s also began running ads touting the provenance of its beef and potatoes.

Fundamental Shift

“Our ultimate success will require a fundamental shift in how we approach brand trust and how we incorporate these efforts in to everything we do,” Fields wrote in an e-mail to store owners last year.

Fields earned $2.15 million last year at McDonald’s, which included a base salary of about $593,000. In 2010, she also made about $2.15 million.

Stratton’s career at McDonald’s spans more than 40 years. He started as a restaurant crew member in Detroit and became president of the company’s west division in 2001. As president of McDonald’s USA, he will report to Chief Operating Officer Tim Fenton.

U.S. revenue growth has for the past two years lagged that of its international segments. In 2011, domestic revenue increased 5.1 percent, compared with 14 percent in Europe and 19 percent in Asia Pacific, the Middle East and Africa, according to data compiled by Bloomberg.

“The obvious difference between now and 12 or 15 months ago is the U.S. business is a lot less dominant,” Sara Senatore, an analyst with Sanford C. Bernstein & Co. in New York, said today in a telephone interview. “The U.S. has to work in order for McDonald’s to work because it is still the single biggest contributor to the profit pool.”

McDonald’s fell 0.7 percent to $84.05 at the close in New York. The shares have slid 16 percent this year.

To contact the reporters on this story: Leslie Patton in Chicago at; Duane D. Stanford in Atlanta at

To contact the editor responsible for this story: Robin Ajello at


“U.S. revenue growth has for the past two years lagged that of its international segments. In 2011, domestic revenue increased 5.1 percent, compared with 14 percent in Europe and 19 percent in Asia Pacific, the Middle East and Africa, according to data compiled by Bloomberg.”

Double digit growth projections for Asia from 19 percent to 38 percent within a span of two years, who is afraid of competition? I will find the niche and will stay away from destructive competition, increasing QC and control over supply chains with innovations, technology with the best service. A non-disclosure agreement is all I ask as no-one has access to my trade secrets. I can easily transfer knowledge how to run a Macdonald’s restuarant perfectly for the highest ROI, marketing skills are only reserved for top management, please do not ask me about my inventions, everybody knows my ultimate goals. I control all information and will only train everyone and release everything when I get where I need to go. Can you read between the lines? Profits is eroded from writeoff from property development charges…..

Friday, Nov 16, 2012

SINGAPORE – Fraser and Neave (F&N) has posted a 12 per cent decline in revenue to $5.57 billion for the year ending September 30.

Net profit fell 6.9 per cent to $835.6 million year-on-year.

When fair value adjustment and exceptionals are excluded, net profit saw a drop of 26.5 per cent to $472.3 million.

Lower profit was attributed to lower recognition of development property earnings as a result of a change in accounting standards and one-off gains in the financial year of 2011 not repeated this year.

Boosted by higher fair value gains from year-end revaluation of investment properties, profit after tax for the full year stood at $1.01 billion, surpassing the billion-dollar mark for the second year in a row.

Directors have recommended a final dividend of 12 cents per share. Together with the interim dividend of six cents, this brings the total dividend for the year to 18 cents, which is the same as last year.

Following the divestment of APB/APIPL interests, the Board is exploring all options available to it to distribute a portion of the sale proceeds to Shareholders, after F&N is no longer the subject of a takeover offer.

This final dividend, if approved by shareholders, will be paid on 21 February next year.

– Contributed by Oogle.

Author: Gilbert Tan TS

IT expert with more than 20 years experience in Multiple OS, Security, Data & Internet , Interests include AI and Big Data, Internet and multimedia. An experienced Real Estate agent, Insurance agent, and a Futures trader. I am capable of finding any answers in the world you want as long as there are reports available online for me to do my own research to bring you closest to all the unsolved mysteries in this world, because I can find all the paths to the Truth, and what the Future holds. All I need is to observe, test and probe to research on anything I want, what you need to do will take months to achieve, all I need is a few hours.​

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